Whether you are a newbie or an experienced marketer. I've taken some other courses by John Shea, so when I saw this new course--his most comprehensive yet--I didn't hesitate to buy it. Why you may ask? Firstly, John is real--he's not just another mass course-producing vending machine that relies on flashy videos and slick promises, but with little substance. John actually works full-time in real life, doing exactly what he's teaching in this course. Secondly, you will discover many valuable, actionable strategies in this course--from starting up your LLC and website to finding clients and writing up contracts to outsourcing work.
You will discover how to start your own consulting website to show your prospects and showcase your work. This modules shows live case studies of actual clients I brought on board and various ways you can bring on new clients for your business. In this module we discuss taking action on what you've learned and how you can go out and start generating some new business.
You literally optimized the course for everyone to learn as much possible without spending time taking notes or hunting down your resources. Excellent, clear, concise instruction presented in a professional, straight forward manner. I have to say I am a bit shocked you would just lay out a business for people like this , but believe me when I say, it is greatly appreciated John. You really got me thinking about narrowing down my niche and approaching this from a completely different manner, as well as outsourcing and finding a partner.
Study Master in Digital Media Business (M.A.)
I really enjoyed and appreciate the course and the amount of information shared in it. Outstanding job honestly. It's very helpful for me to learn from someone who is actually in the trenches and doing it No stones are left un-turned. I walked away from this course feeling like I could repeat the exact steps outlined and be successful. Well worth the money! It actually took me a couple weeks to come up with "Frozen Wave Media" which is my agency name.
Just get creative and come up with something easy to tell people about. I use GoDaddy for registering all of my domain names and I've always been happy with their service for domains. I recommend a company called Themecloud. Check out the link for more details. If you have never used Wordpress before you are definitely going to need to spend some time learning how to use the platform to get going with your agency website.
You could hire someone to create a site for you but it's honestly not that difficult to make a nice looking site. When I first started out I continued to use my personal gmail address. It didn't look 'unprofessional' by any means but ideally when you get started with your agency you really want to switch over to a real company email address.
Most web hosting providers offer a built in mail platform through Cpanel, so the setup will differ depending on your host. I recommend setting up the email in Cpanel and then syncing it to a client such as Microsoft Outlook or you could use MailBird.
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Here is a list of the plugins that I use and recommend, some you may not need but all are worth checking out. I have tried ordering several logos from other sellers and most of the time I am not satisfied with the work. The owner is named Joanna and they really do amazing work, every logo or design I've ever had done was by her team.
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In this video I show my marketing agency website. Keep in mind if you decide to grab the theme, the discount is only applied after you click 'buy now'. In a lot of cases you may find most digital marketing companies offer all kinds of services. They will do paid advertising, social media, SEO, web design etc. It all goes hand in hand but if you are running solo and just starting out you really should focus on one specific area.
If you want to build Wordpress sites you should start there and possibly upsell SEO, maybe you could outsource web design and do the SEO yourself. I generally build the websites myself and try to upsell SEO, I don't really do paid advertising or any social media. If a client were to ask me I'd most likely find a freelancer to do the work for me. Obviously if you are just starting out you may find starting your own LLC is a wise decision. Depending on how you do this it will most definitely cost you some upfront costs, every state is different. If you start earning a lot of money from your SEO efforts you will really want to get yourself established as a business.
They do all of the work for you and setup everything without needing to do a whole lot on your end. Depending on your state this might be a good move as it will save you time, but if you are looking to save some cash you may just want to read up on your state laws and set one up directly through them. Google will send you a postcard to verify your address, when I started I just used my home address since all of my work is done from home. Google is where clients can leave you reviews and you can really showcase who you are as a brand. Yelp is another fairly popular business listing site so that is another good place you should really get started on.
I decided to approach him to help me out with both video creation and sales, I pretty much taught him everything I know and we work together to bring in more clients. This obviously is not a requirement but if you can find a good friend or someone to help you with the sales side of business it will really help you generate a lot more business. As you grow you will be able to hire more people to fill in more roles, although I am a huge fan of outsourcing I tend to use freelancers for most work that I need done.
Social media marketing - Wikipedia
In this course I'm going to show you my 1 favorite way to get new clients. I do a combination of cold calling and creating videos to approach new businesses. When I create analysis videos for potential prospects I follow a few simple strategies for giving a lot of value. The two searches I provided are my own personal results, 2 clients show up in the local 7 pack. Obviously if you don't have any results to show your prospects you will just need to briefly explain the 7 pack and why being there will benefit the business. Keep in mind, I'm focusing on local SEO with these proposals.
Step 1: Identify a Viable Target Market
You won't be able to use Moz local if you are going after organic global SEO. In this video I show you how you can seek out businesses paying for advertising. In most cases when I cold call these businesses I find they are not happy with the results they are getting, and in most cases are either going through Yellowpages or have setup Adwords themself without any clue as to what they are doing.
LinkedIn is awesome way to find new prospects and get your custom videos directly into the eyes of a decision maker. In this video I completely find a prospect completely on the fly who would be a perfect company for me to create a video analysis for. You can also use the trick of joining groups prospects are in and messaging them that way without upgrading to LinkedIn premium. This is a really awesome plugin you can get for LinkedIn.
You can read all the details of the method over on the post that I linked within this module. Basically you are setting up your LinkedIn page as a "sales page" and visiting tons of peoples profiles within their niche. At the time of posting this I have only been using the plugin for a few days and I am already starting to see a drastic increase in views on my Linkedin profile by owners and CEO's of the types of businesses I am targeting. Moz local will analyze a business for issues with consistency across various business listing websites across the internet.
Using this to your advantage to get businesses to make the switch to you for local SEO is always fairly easy. Most people use Adwords alone without help so they don't get good performance, they don't use landing pages of any kind or attempt to collect leads.
Most companies I speak with tell me they are getting poor results, most people 'ignore' ads because it's what we've all become accustomed to when browsing online. Seeing a local business in the 7 pack is going to provide a much better perception of a company when seeing an ad in the sidebar. I'm not saying Adwords does not work, but for a local business the 7 pack ranking with positive reviews will always outperform an ad.
crowemupheth.tk I work specifically with Insurance agencies to help increase their online internet presence. I made a custom video for your company showing you some valuable tips you can use to improve your visibility on Google and some of my thoughts on your current website. Feel free to check it out and give me a call back at xxx-xxx-xxxx if you would like to discuss further. You can also change the 'insurance agencies' to something in regards to your local area or the niche you are focused on.
Cold calling at first might be really daunting for you but the more you do it the better you will get at it. When following my paid advertising method for finding leads, I might just make a call without even doing a video. I like to have some information about a company before I call them so I'm at very least going into it with some background of what is going on with their rankings, website etc. When sending videos I like to call after 2 days and I'll call a maximum of 3 times before moving on. This way I'm taking a more quality of quantity approach but it's entirely up to you how you decide to do this.
Use this to your advantage for building trust with clients and then up sell them on higher cost services.
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